논문 국내 국제일반학술지 MAD STORY-EXPERIMENTS OF ARCHITECTURAL DESIGN THROUGH APPLYING MARKETING THEORY
- 학술지 구분 국제일반학술지
- 게재년월 2012-06
- 저자명 박상현
- 학술지명 건축세계(AW)
- 발행처명 건축세계 주식회사
- 발행국가 국내
- 논문언어 한국어
- 전체저자수 1
홈페이지논문 초록 (Abstract)
The quarterly publication, ‘A+plus’, is published to introduce various excellent and winning works that show architectural creativity through small and medium-sized design competitions with a total floor area of less than 6,000㎡ both at home and abroad. In the revision of the ‘Enforcement Decree of the Building Service Industry Promotion Act’, it is expected that many excellent small-scale architectural design applications and winning works will be submitted in the future, and we aim to establish ourselves as a small and medium-sized architectural magazine that meets the social needs.