논문 국내 국내전문학술지(KCI급) Bass Model with Integration Constant를 이용한 주 시장의 확산 계수 및 확산 시점 추정
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2019-06
- 저자명 김태구공동(제1),홍정식
- 학술지명 cOMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE
- 발행처명 대한산업공학회
- 발행국가 국내
- 논문언어 외국어
- 전체저자수 2
홈페이지논문 초록 (Abstract)
Diffusion process with high initial demand is often observed in the cultural products or new pharmaceuticalproduct. It implies a heterogeneous customer group which is not generally assumed in conventional diffusionmodels. Dual market models are the most common approach to deal with this heterogeneity, yet their complexityhinders estimation stability. In this study, we proposed an approach to estimate the diffusion process of the mainmarket and find the transition point based on BMIC (Bass model with integration constant). Monte Carlosimulation experiments demonstrated that suggested approach successfully find the transition point determinedunder another dual market model structure. It would help to comprehend the dynamics of the main marketparticularly with the initial influence parameter reproduction.