논문 국내 국내전문학술지(KCI급) 한국과 미국에 있어 영화 수익관련 통계량과확산 현상의 비교분석
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2015-03
- 저자명 김태구공동(참여),홍정식
- 학술지명 경영과학
- 발행처명 한국경영과학회
- 발행국가 국내
- 논문언어 외국어
- 전체저자수 2
홈페이지논문 초록 (Abstract)
Motion picture industry in Korea has been growing constantly and aroused various kinds of research attention. Particularly, the introduction of official box-office database service brought quantitative studies. However, approachesbased on diffusion models have been rarely found with domestic film markets. In addition to the fundamental statisticalreview on Korea and US film markets, we applied a diffusion model to daily box-office revenue. Unlike conventionalpreference of Gamma distribution on the film markets, estimation results proved that BMIC can also explain the trendof daily revenue successfully. The comparison with BMIC showed that there is a distinctive difference in diffusion patternsof Korea and US film markets. Generally, word-of-mouth effect appeared more significant in Korea.