논문 국내 국내전문학술지(KCI급) 개봉 규모와 수익성에 따른 영화의 분류와 확산 패턴 분석
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2013-12
- 저자명 김태구공동(제1),홍정식
- 학술지명 대한산업공학회지
- 발행처명 대한산업공학회
- 발행국가 국내
- 논문언어 외국어
- 전체저자수 2
홈페이지논문 초록 (Abstract)
Motion picture industry is one of the most representative fields in the cultural industry and has experienced constant growth both worldwide and within domestic markets. However, little research has been undertaken for diffusion patterns of motion pictures, whereas various issues such as demand forecasting and success factor analysis have been widely explored. To analyze diffusion patterns, we adopted extended Bass model to reflect the potential demand of movies. Four clusters of selected movies were derived by k-means clustering method with criteria of opening strength and profitability and then compared by their diffusion patterns. Results indicated that movies with high profitability and medium opening strength are most significantly influenced by word of mouth effect, while low profitability movies display nearly monotonic decreasing diffusion patterns with noticeable initial adoption rates and relatively early peak points in their runs.