논문 국내 국내전문학술지(KCI급) An Empirical Study on the Effects of Learning Orientation and Entrepreneurial Orientation on Business Performance through the Mediation Effects of Operation Strategies (학습성향과 창업가성향이 운영전략의 매개효과를 통하여 성과에 미치는 영향)
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2007-11
- 저자명 변영조
- 학술지명 한국경영공학회지
- 발행처명 한국경영공학회
- 발행국가 국내
- 논문언어 한국어
- 전체저자수 4
홈페이지논문 초록 (Abstract)
The purposes of this study are to examine relationship among Learning Orientation(LO), Entrepreneurial Orientation(EO) and operation strategies that improve Internet shopping mall business performance and to build a unified model composed of LO, EO and Internet shopping mall strategies as a new construct to analyze mediating effect of strategies for business performance.The process of this study is as follows. First, the latent variables of EO and LO field constituted the research model were chosen on the basis of Miller's EO theory and Calentone's LO research.