논문 국내 국내전문학술지(KCI급) 한·중 소비자의 친환경적인 소비활동에 영향을 미치는 구매 결정요인에 관한 비교 연구
- 학술지 구분 국내전문학술지(KCI급)
- 게재년월 2016-06
- 저자명 배성민, 서준혁, 조려
- 학술지명 품질경영학회지
- 발행처명 한국품질경영학회
- 발행국가 국내
- 논문언어 한국어
홈페이지논문 초록 (Abstract)
Purpose: In this study, we revealed the influence of customer buying factors in the purchase process of eco-friendly product. Especially, we focused on the information acquisition, alternative evaluation, and after- purchase activity process based onKorea-China customer’s survey. Methods: In the information acquisition process, we investiga te the channels of information acquisition about eco-friendly product, a reliability of information, and an impediment of acquiring product information. At the stage of alternative evaluation, we extract various causes that affects pre-purchasing process and perform the AHP analysi s to identify critical causes. At last, we compare several factors which affects before and after purchasing process. Results: Especially, an average utilization and cognition score of ec o-friendly products of Chinese consumers is higher than Korean consumer s’ score. In addition, critical buying factors of Korean consumers are a product quality, an evaluation of existing users. However, that of C hinese consumers are safety of products and environmental benefits of products. Conclusion: In recent years, as the rapid economic development of China, environment pollutions like heavy smog and yellow dust have b een occurred frequently. In that manner, Chinese consumer's environment al consciousness is rapidly increasing; not only try to be active part icipant in eco-friendly activities, but also eco-friendly purchasing activities. In addition, Chinese consumers recognize eco-friend ly products as good products made with advanced technology.