논문 국내 국제전문학술지(SCI급) Keeping track of customer life cycle to build customer relationship
- 학술지 구분 국제전문학술지(SCI급)
- 게재년월 2006-08
- 저자명 배성민, sh Ha
- 학술지명 Lecture Notes in Computer Science
- 발행처명 Springer Verlag
- 발행국가 국내
- 논문언어 한국어
홈페이지논문 초록 (Abstract)
Using the CRM perspective to investigate customer behavior, this study d ifferentiates between customers through customer segmentation, tracks cu stomers' shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segments&apo s; behavior patterns. Using real worlddata, this study evaluates the ac curacy of derived customer knowledge. Concluding remarks discuss future research that can extend the work this study presents. ？ Springer-Verl ag Berlin Heidelberg 2006.