논문 해외 국제전문학술지(SCI급) FORECASTING AUDIENCE OF MOTION PICTURES CONSIDERING COMPETITIVE ENVIRONMENT
- 학술지 구분 국제전문학술지(SCI급)
- 게재년월 2017-09
- 저자명 SEONYEONG PARK,TAEGU KIM공동(교신)
- 학술지명 JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY
- 발행처명 Little Lion Scientific
- 발행국가 해외
- 논문언어 외국어
- 전체저자수 2
홈페이지논문 초록 (Abstract)
Film industry is one of the most prospective cultural business sectors and attracts much of public attention. However, investment on individual film titles is notorious for its high risk level, which has raised the necessity of research on the influential factors for box office revenue. Despite of abundant extant studies, those attempts have been mostly limited to a certain kind of factors and the competitive environment is even hardly explored. In this regard, we investigate the significance and relative contribution of a wide variety of possible influential factors including distribution power and competition. In this study, we devised various new variables to reflect competition environment and categorized independent variables into several groups in order to compare their influences. Results showed that all various information reflected in four variable groups contribute to box office revenue in both estimation and forecasting. Between mathematical models, SVM models exhibit better result than linear models as expected. Regarding competition variables, the number of competitors is found to be more effective compared to their distribution power.