논문 해외 국제전문학술지(SCI급) A COMPARATIVE ANALYSIS OF THE NEW PRODUCT DEVELOPMENT PRACTICES TRENDS: U.S.A. VERSUS KOREAN COMPANIES
- 학술지 구분 국제전문학술지(SCI급)
- 게재년월 2014-02
- 저자명 양영석
- 학술지명 ACADEMY OF ENTREPRENEURSHIP JOURNAL
- 발행처명 Allied Academies, Inc
- 발행국가 해외
- 논문언어 외국어
- 전체저자수 2
홈페이지논문 초록 (Abstract)
The objective of research on firms’ new product development (NPD) manag ement practices is to assist managers in determining how to improve thei r own product development methods and practices. This paper presents res ults, implications and recommendations for Korean NPD practice through c omparative results between Korean survey and PDMA’s three surveys.